17 Ways to Conquer Blog Traffic Plateaus

blog traffic plateausYou’ve been watching your blog traffic grow for months. Your Alexa ranking keeps improving and Google Analytics has shown a consistent rise in unique visitors. Everything has been on the up-and-up and then one day you wake up and…BAM…things aren’t so rosy. You’ve hit a blog traffic plateau – your numbers have flatlined like an EKG gone wrong. After having a momentary meltdown and slight heart attack of your own, you wonder what’s going on and what you can can do to remedy this problem.

Here’s the good news. A plateau is much easier to fix than a complete and total decline in traffic. A steady decline usually hints to a hit in SEO or that you’e done or said something so reprehensible, your steady stream of readers and envangelists have gone elsewhere. These are hard blows from which to recover. Plateauing, however, is something that can be tackled immediately and diligently. You can bounce right back and see green once again! But it takes some time and testing to get it right.

Below are 17 ways to conquer blog trafffic plateaus. Before implenting any of these ideas, it’s prudent to check through your history of posts and engagement (use Facebooks Insights, Google Analytics, Hootsuite and so on) to see what has been working. Next, consider creating a content calendar. Consistency can help boost traffic and the likeliness of repeat visits. When people know what to expect and enjoy a regular feature, they usually come back for more. You’ll also want to thoroughly test any new ideas or strategies that you do implement. Give each a few weeks to a month, while keeping an eye on the response from your audience and search engines. If somthing starts to take off, replicate and repeat. If something is a total bust, ditch it and don’t look back. Nothing venture, nothing gained and no sense to holding onto extra baggage. Good luck!

17 Ways to Conquer Blog Traffic Plateaus

Send a newsletter. Sending a weekly or monthly newsletter is a great reminder for your subscribers to check out any recent posts or highlights from your blog. You can also use it to promote giveaways and other events.

Launch a new regular feature or column. What are some of the topics that excite your readers? Is there a particular type of post that they engage with more than others? If so, consider turning this into a regular feature or column. I’ve done that here on MommiFried with my bi-weekly My Favorite Pins of the Week feature. I generate a lot of traffic from these ongoing posts.

Add a forum or community platform to your blog. It’s hard to compete with existing channels like Facebook and Twitter, but if you post a constant stream of fresh and relevant “niche” content, your own community just might take off. One blogger who has sucessfully done this is Jill over at Scary Mommy. Check out her plethora of highly trafficked message boards.

Hold a contest or giveaway. When properly promoted, contests and giveaways attact a sizezable audience. You might consider teaming up with other bloggers, brands or local businesses to amplify the prize and results.

Conduct interviews with influencers or other persons of interest. If you have a niche blog, such as one focused on cooking or fitness, reach out to industry influencers or people who share a love of the topic for key interviews or guest posts. You’d be surprised at how willing most people are to participate.

Write a book or eBook. Becoming an author is a great way to showcase your writing and also drive targeted traffic to your blog. You can promote your book via your social networks or even self-publish under the Kindle platform.

Host a link party or blog hop. There are ample opportunities to co-host link parties and blog hops. Myself along with several other bloggers host the Ladies Only Blog Share Link Party every other week. I see a great traffic boost during these times. You can also launch your own party or hop. They’re simple to start and promote!

Reach out to brands you’d like to work with. If you’ve been sitting around waiting for that perfect brand or company to contact you about sponsorship, advertising or partner opportunities, you’ve been wasting valuable time. Don’t be afraid to get proactive! Draft a nice pitch letter and contact those brands you think are a perfect fit for your blog.

Do more with SEO. I know this one just made you cringe. Suck it up! You’re a blogger and part of your life revolves around search engine optimization. If you have the means, contact an expert. They know exactly what to do to help improve your blog’s ranking and traffic. If that’s not an option, here are some tips I suggested several months ago. There are also other great resources and books available to help propel your SEO. Peek around online or ask some fellow bloggers.

Invest more time in social media. If you’ve been neglecting spending adequate time on social media, this is the moment to get serious. Social media opens the door to new audiences and is a primary referrer of blog traffic. You must invest more time in this area. No way to sugar coat it.

Redesign your blog. Maybe it’s time for a facelift. If you’ve been thinking about giving your blog a fresh look, there’s no matter time than now. Looking for some help? eLance and Fiverr have some great designers and programmers ready to start as soon as you hire them.

Guest post on other blogs. This is a quintessential blogging technique designed to foster growth and ehance opportunities. Seek out smaller complimentary blogs and also those that feel out of reach. If you’re a strong writer, you’ll see some possibilities open up immediately. The link juice and referral traffic can be substantial.

Participate in community discussions on Facebook, Google+ and LinkedIn. There are thousands of niche communities all across the webosphere. Take some time and seek out those that compliment what you write about and actively participate. Don’t be a wall flower! And do not spam these communities. Fill out your profiles, including your blog’s URL, and let your experitise and communications do the rest.

Add images to your blog posts and make sure they are optimized for Pinterest. As of right now, the heaviest referral of traffic to my blog in Pinterest. It’s critical that posts include a way for people to share them across all social media platforms and that includes one of the fastest growing – Pinterest. Start adding images to your posts (one is fine) and change the alt title to a preferred keyword or representative description.

Include videos in some of your posts. A large percentage of the population prefers to consume video as opposed to reading straight text. Appeal to this audience by adding some videos to your posts. You can make these easily with the camera on your smartphone or laptop. Uploading to YouTube first gives you an opportunity to fix any issues with viewing such as low quality colors or shaking.

Invest in advertising. This is a risky proposition, but quite often it pays off. Test the advertising waters by spending a little boosting your posts on Facebook or Twitter. LinkedIn can be expensive and Google AdWords is tricky. Test and then expand if deemed favorable.

And last, but not least…

Ask your readers what THEY want. It pays to poll the audience, trust me. Send a quick email poll or conduct one via Facebook. Ask people what they want to see more of and what they would love to see you add to your blog.

Posted on by Crystal in Lifestyle

49 Responses to 17 Ways to Conquer Blog Traffic Plateaus

  1. Michelle

    Excellent tips and I see several I can definitely implement! Thanks Crystal!!
    Michelle recently posted..Parenting in a Foreign Land

  2. Mariann

    These are some awesome tips Crystal. I’ve looked into doing a weekly hop and guest posting. I’m going to nail these two down, then try some of the other tips you gave!
    Mariann recently posted..Let the Couponing Begin

    • Crystal

      Let me know how it goes! Good luck with the hops!

  3. thedoseofreality

    Super helpful tips! Thank you! :)-Ashley
    thedoseofreality recently posted..Social Media Is Forever, Kids

    • Crystal

      You are very welcome! Although I suspect you have yet to hit one of these. 😉

  4. Allie

    This is super helpful for someone like me who has only been at this for about 6 months!! Great tips!!
    Allie recently posted..THIS GIRL’S FANTASY? FOOTBALL!

    • Crystal

      Thanks Allie! And keep pushing forward. The first year is the toughest.

  5. Nicole @ Work in Sweats Mama

    Thanks for the awesome info Crystal! I can definitely benefit from investing time into several of these!
    Nicole @ Work in Sweats Mama recently posted..SITS Day & Sunshine

  6. Tamara Camera

    Awesome tips! I’ve seen spikes from doing any combo of these things. I hate plateaus. I also hate when I’m in a plateau and it shows in my general social media places.
    Tamara Camera recently posted..Baby Hold On: Truro, Part 1.

    • Crystal

      Yep. Or when you are so busy you can’t even get to half the things you know you should.

  7. Rachel

    It’s really great advice. I know that I need to do more of many of the things mentioned on your list, whether in a plateau or not.
    Rachel recently posted..Act Your Age?

    • Crystal

      Good point! Even when things are on the up and up, keep striving to do better!

  8. Jennifer @ PinkWhen

    What a great list of things to do! I need to work on about 16 of the 17 …
    Jennifer @ PinkWhen recently posted..Cheesy Chicken and Rice Casserole Recipe

  9. Kim@Co-Pilot Mom

    Awesome tips! There are some I had not thought of – thank you, Crystal!
    Kim@Co-Pilot Mom recently posted..Stripes

  10. Tiffany

    Very helpful list, I’ve considered dabbling in posting videos. Am now seriously thinking of what to put in my pitch letter. Thanks for ruffling my feathers, just what I needed!

    • Crystal

      Video is great! If you have the time, I would go for it!

  11. Mothering From Scratch

    {Melinda} Awesome hints … We are hoping to start a Podcast after the first of the year. We’ve also had a lot of success offering free printables. I feel like my blog is like a baby — I can’t ever let it go too long without being fed and maintained or everything goes downhill. 🙂
    Mothering From Scratch recently posted..walking in our shoes: our role in shaping children

    • Crystal

      Agree completely! Must constantly nurture and encourage. 😉

  12. Melissa

    Great tips!! I do cringe at the SEO all the time, but you are right….I need to suck it up!
    Melissa recently posted..Communication With Kids

    • Crystal

      Have you tried an SEO plugin that pretty much does the work for you? Highly recommended!

  13. Angela

    As always great tips, a newsletter is definitely on my to-do-next list!
    Angela recently posted..Guest Post: Identifying Drug Abuse/Use in your Teens

    • Crystal

      Newsletters rock! I need to start one as well.

  14. Lisa @ The Golden Spoons

    Awesome suggestions! 🙂 Just what I needed today!
    Lisa @ The Golden Spoons recently posted..Bibbity Boppity Boo

  15. JDaniel4's Mom

    These are awesome tips. I need to pick some and create a timeline for them.
    JDaniel4’s Mom recently posted..{Read.Explore.Learn} Countdown to Kindergarten Activities

    • Crystal

      Good approach – baby steps!

  16. Carla

    Great posts.I especially like the ebook. I’m still afraid of video but maybe I should bite the bullet on that one.
    Carla recently posted..Real Into Reads No. 26: The #Foodie Edition

    • Crystal

      I would start with what you are most comfortable tackling. Sounds like an eBook might be on the horizon. 🙂

  17. Kristen

    Really great tips! I feel like I’ve hit a plateau, so I’m going to try to implement a few of these. Thanks for sharing!
    Kristen recently posted..I have a small request

    • Crystal

      You are welcome! Let me know how things turn out!

  18. Akaleistar

    Great ideas!
    Akaleistar recently posted..September Wish List

  19. Kita

    Great list. I am just now starting to reach out to companies and its been going pretty good. I tried the newsletter but no one signed up so I just do giveaways especially on my FB page that makes the numbers jump big time. Stopping over from SITS
    Kita recently posted..My Lifes Photos: Accessories

    • Crystal

      I’d love to hear more about your FB giveaways! How do you structure them?

  20. Kimberly Amici

    What great reminders. I have yet to spend any time on SEO so that’s certainly one I need to focus one. Plus social media interaction dropped off for me when the kids were home over the summer but now is a great time to get back to it.
    Thanks… stopping over form SITS.
    Kimberly Amici recently posted..Five Minute Friday – Red

    • Crystal

      Good luck, Kimberly! And give me a shout if you need any help with the SEO.

  21. Pam

    I love these tips! This is a very helpful list.
    Pam recently posted..How to Housetrain a Dog-Fast

  22. Honeybee @ Her Weight Loss Diary

    Great list! Thanks, very helpful. SEO is hard work but it can be extremely great in the end.
    Honeybee @ Her Weight Loss Diary recently posted..Weight Loss Success Story: How Elizabeth Lost 150 Pounds

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  24. Kristi Campbell

    I missed your SEO tips a few months ago so I’m heading over there now. Thanks for a great list! While I haven’t had a plateau, I would like to grow, of course!
    Kristi Campbell recently posted..Our Land – Ain’t that a Shame

  25. Kim

    A great variety of suggestions, whether we’ve seen traffic fall, or just need to generate more traffic!

    SEO-ugh. I know it’s important but it the whole techy side of blogging is my least favorite part.

    I recently installed the WP Plugin Yeost, and that helps guide me in my SEO as I write. Time will tell if it helps overall.
    Kim recently posted..Quick and easy Christmas breakfasts and tasty treats

  26. Dana

    Great ideas, Crystal. I’m approaching my year anniversary and I think a reader poll would be helpful for me as I focus on my second year goals.
    Dana recently posted..The classiness that is my family

  27. Pingback: Bloggers: Stop, Breathe, and Don’t Overreact to Facebook’s Changes | Omaha Sun Times

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