How to Boost Your Social Influence


Five years ago the more followers and fans you had on social media, the better. It was a numbers game. Numbers meant that you were someone influential. How things have changed. Social influence is no longer measured in quantity. Today this important metric is all about quality, particularly the quality of your engagement. How are you effecting others’ emotions? When you post an update on Facebook, do your followers comment in droves? Do they share your tweets like they’re on crack? Are they interested in your product and service recommendations? If so, you just might be influential.

Some of the best-known influencers include people like Oprah, Gary Vaynerchuk, and Guy Kawasaki. When they recommend something, people flock to buy these items which include everything from books and tech gadgets to airline services and more. They have the uncanny ability to influence.

Influence is important in the world of blogging, too, because it helps deliver eyeballs to your posts and also catch the attention of advertisers and sponsors. Social influence can propel you from just another name in the crowd to an expert, a leader, or a top blogger.

Here’s how to boost your social influence:

Tap Into People’s Emotions

Influencers typically have followers who are genuinely interested in and care about what they have to say. These masterminds unlock the door to an emotional gateway that floods their network with happy, exciting, sad, frustrating… emotionally-charged updates and information. Just be careful not to be too negative too often.

Network With Influencers

Networking with those who are already influential in your niche or circle is an ideal way to boost your own credibility. Don’t network for the sole purpose of getting existing influencers to mention you or share your stuff. The goal is to build real relationships that drive value well beyond the primary relationship.

Deliver Value

Remember that old saying, the more your give, the more you get in return? It’s true! In social media, where you are competing with millions of pages, Twitter accounts, and Pinterest pics, you need to deliver the goods, show real value. Don’t save your best humor for your blog. Give helpful tips. The more your posts and updates resonate, the more likely your followers are to engage.

Toot Other Horns

When you share the love, whether it’s a post from a fellow blogger or a Facebook update from a colleague, you are planting the seed for reciprocation. Keep in mind, however, that sharing should be genuine. You want to make certain that you are sharing social updates that are of interest to your following and never expect anything in return.

Always Be Approachable

One too many times, I’ve seen a person (bloggers are no exception) develop a swelled head from some recent success. As a result, they begin to congregate towards others who have seen the same level of success or achievement. Sadly, they also begin alienating those who have always supported them… whether knowingly or not. Don’t do this. Listen to your followers. Pay close attention to how they are interacting with you. Ask them questions. How are they doing? Are they buried under snow? What is something they’d love to see from you over on the blog? Pull them into the conversation and respond to their comments (when feasible). This level of engagement leads to a loyal following that you want to maintain.

Social influence is something many of us are chasing, but it can no longer be obtained with a high number of followers or tweeting at the right time of day. Social influence is all about engagement and conversation. It’s something that has to be earned.

How are you building your social influence?

Posted on by Crystal in Blogging Tips

11 Responses to How to Boost Your Social Influence

  1. Kristen

    Great tips – thanks as always for sharing your expertise!
    Kristen recently posted..30 Easy Steps to Take Your Kids to a Public BathroomMy Profile

  2. Renee Baribeau (@PracticalShaman)

    Great Tips. Funny you never know what is really going to tap into people and get them talking or sharing. I find they like to answer questions sometimes.
    Renee Baribeau (@PracticalShaman) recently posted..Passion is in the WindMy Profile

    • Crystal

      It’s true. Sometimes you just never know what will resonate with readers. Experiment! 🙂

  3. Seana Turner

    I love your point about always being approachable. Social media really gives us an amazing opportunity to encourage others, and to have access to people we would otherwise never know. When people post, it is an invitation into their lives, so we should stay open, kind and “plugged in.” There are plenty of people who forget that this is a personal experience, and who needs more of that?
    Seana Turner recently posted..SuperpowersMy Profile

    • Crystal

      I just worry about the quiet geniuses and introverts who are doing amazing work – but in the background of louder personalities. It can be difficult for them to be approachable. It is a VERY personal experience, that’s for sure!

  4. T.O. Weller

    Absolutely agree!! It is, in fact, my policy to remain human, which is what we are when we do the things you recommend.
    Being approachable and sharing the love are both what have ended up giving me the most fulfillment in my online work so far.
    It’s using social media the right way, and we need more of it … and less of the noise that comes from those who are pushing rather than connecting.
    Thanks for a great post!
    T.O. Weller recently posted..Author Interview: Julie Stock, FROM HERE TO NASHVILLEMy Profile

    • Crystal

      Yes! It’s that human element that really matters. Thanks for visiting and reading!

  5. Rena McDaniel

    These are some really great tips! Thanks so much for sharing them!
    Rena McDaniel recently posted..A CAREGIVER’S EPIPHANYMy Profile

    • Crystal

      You are welcome! Thanks for stopping by!

  6. Charlotte

    This is such a great post that I want to share everywhere 🙂 You are absolutely right–it really is more about engagement than it is about the number of followers, and I think that’s a really important thing for us to keep in mind. I often get overwhelmed by the “how can I increase my followers?” line of thinking and I really want to snap out of it. Because I have developed so many great relationships with the blogger friends I’ve made over the years and I would never want to do anything to compromise that.

    Thoroughly enjoyed this; thank you for sharing 🙂
    Charlotte recently posted..Would you marry at first sight?My Profile

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