How Mommy Bloggers Can Use LinkedIn

Think LinkedIn is all about showing off your resume and qualifications or simply a tool for performing a job search? Think again. LinkedIn is actually a very beneficial tool for mommy bloggers and can be an incredible resource for your blog. Considered the ultimate B2B social networking platform, I use it extensively for my social media clients and believe it is one of the most effective drivers of leads, traffic and referrals (when used correctly).

Now you might be cringing at the thought of adding yet another social media platform to your efforts. I promise you will not be disappointed. Thankfully, once set up, LinkedIn requires less time and effort than maintaining a Facebook page or keeping up with Twitter.

Here are a few reasons you want to be on LinkedIn:

  • Decision makers are on LinkedIn – including the kind that make the decisions about where to place advertising dollars. For mommy bloggers, that could mean the difference between blogging for fun and blogging for money.
  • LinkedIn results appear high in search engine rankings. LinkedIn also has a powerful built-in search mechanism. You want to appear in these search results.
  • Expand your brand and reputation by establishing yourself as a blogging authority and expert in a particular niche (i.e. adoption, green living) by participating in discussions and helping other members.
  • With LinkedIn, you have the ability to build a powerful network – people you can call upon for guest blogging possibilities, to interview for specific posts or ask for commentary on topics you cover.

Here are my specific, broad recommendations for getting the most out of LinkedIn if you’re a mommy blogger:

  • Take the time to build your professional profile on LinkedIn – consider it the epicenter of your efforts. If you already have one, don’t be afraid to let the world know that you’re a blogger – a mommy (or mom) blogger! Retailers, advertisers, other moms…they all adore and seek out bloggers like us. And they are looking on LinkedIn.
  • Post a picture of YOU – not your logo or some other icon. If you’re a mommy blogger and the blog is about you, people will expect to see you. Faces resonate with people. Don’t be shy. When choosing an image, make sure to keep it classy and professional. Unless you have an edgy persona that is built into your brand, opt for conservative over colorful (if you know what I mean).
  • Include a link to your blog under Websites. Customize to show the name of your blog by choosing “Other” from the dropdown menu and typing the name of your blog into the text box. This further promotes your blogging efforts. People are more likely to click on a customized link than one that says “Blog” or “Company Website”.
  • Your blog may not be your full-time job, but if it does not interfere with your current job or is in no way a violation of your employment contract, be sure to add it to your headline. For example, let’s say you work as a graphic designer for a leading website and have a popular blog that you maintain in the evenings. Your headline might read: Graphic Designer for a Top Web Company & Influential Mommy Blogger
  • At the end of the day, your blog really is a job – whether full-time, part-time or just every now and then – and whether or not it’s a labor of love or genuinely making money. So make sure to post it under your Experience section. For a title, feel free to get creative. When I maintained a small business blog called Babe of Business, I used the quirky title “Chief Blogging Chick”. It didn’t interfere with my goals for LinkedIn and showcased that I was also a creative type.
  • Seek out recommendations! If you have faithful readers or people passionate about your blog, ask them to recommend you or write a nice review. This substantiates your blog’s credibility and will increase its readership. When requesting a recommendation or connecting with others, get personal! Do not use LinkedIn’s canned messages. They are tacky and signify to the other person that they are not worth your time.
  • Join some groups and make sure to actively participate in the discussions. Choose groups that are relevant to your blog or blogging industry. If you blog about single mommyhood, you might be able to reach new readers by joining groups designed for women entrepreneurs or single working mothers. Just make sure to follow the group’s rules and posting guidelines. Don’t spam or engage in direct self-promotion.
  • Spend a little time each week answering other LinkedIn member’s questions. Look for those that tie into what you cover on your blog or share your specific experience as a mommy blogger with others.
  • Share your blog posts! There are a number of ways you can do this on LinkedIn. You can share an update directly with your connections, post to groups (do this thoughtfully and in a non-spammy way) and/or email to people in your network who might benefit most from the content of your post. Always make sure to include a link.

There are so many possibilities with LinkedIn that it would be nearly impossible to cover them all in just one blog post. Look for future posts that detail how to create and manage your own groups, how to effectively reach out to potential advertisers and ways that you can build a powerhouse network of connections.

Posted on by Crystal in Lifestyle

28 Responses to How Mommy Bloggers Can Use LinkedIn

  1. Glenda Cates

    Thanks for all the helpful information as I am still new on here and trying to figure it all out.

  2. Kim

    I’ve been part of LinkedIn for a while now and I really like it. You get to connect with some really interesting people!

  3. Arundhathi

    Thank you so much for excellent article. I am a regular blogger and offer article writing service and resume writing service.

  4. C. Lee Reed

    Thanks for the great tips! Heading over there right now to update.

  5. Tracey Locke

    Thanks for the helpful article. I am new to blogging and Linkedin and still trying to learn how to get the word out about my little corner of the Internet and manage my time between writing thoughtful posts and marketing the site. Linked In seems like it has a lot to offer. Thanks.

  6. Pingback: How to Use Linked in for bloggers | How do you use linkedin

  7. thedoseofreality

    Definitely need to take better advantage of LinkedIn…thank you so much for these helpful tips! 🙂
    thedoseofreality recently posted..Friday Feasts: How Pinterest Inspired Us To Change Our Lives

  8. Julie Moore

    I’d been wondering about this very thing! Thanks for sharing! I think it’s time I add LinkedIn to my list of social sites.
    Julie Moore recently posted..Vaselopita (Greek New Year’s Cake) (Soy and Fish-Free, Can Be Milk, Nut, Egg and Wheat-Free)

  9. Estelle Sobel Erasmus

    I use Linkedin mainly to build up my contacts; but I was in too many groups. I’ve spent some time getting rid of the groups I don’t participate in, that aren’t pertinent to what I do. I have been sharing my blog posts. BTW, I like that you have the commentluv plugin on your site.
    Estelle Sobel Erasmus recently posted..Roundup: Top 10 Best of the Blog Posts

  10. adrianairis

    great article been using it for my blog
    adrianairis recently posted..A few things I learned in 2012

  11. Nicole Robinson

    Great tips. Thanks. LinkedIn is definitely a great way to build worthwhile connections.
    Nicole Robinson recently posted..Battle of the Nursing Pillows: My Brest Friend v. Boppy (Review and Giveaway)

  12. Emma T

    I use LinkedIn for normal work, but hadn’t really wanted to put my blog on. However, it is an addition to my experience, so off to add it now.
    Emma T recently posted..Favourite children’s books

  13. YUMMommy

    Great tips! I definitely added my blog to my Linkedin profile and have already gotten leads and had companies reach out to me. It’s truly a great place to make connections if you’re looking to keep taking your blog to the next level and establishing a career freelancing.
    YUMMommy recently posted..Under Attack

  14. Pennello Lane

    I have a LinkedIn profile with my “day job” experience, but have been a bit unsure whether to add much about my blog to it. These tips make sense… I’m going to revisit it and update. Thanks!
    Pennello Lane recently posted..A Look Back at 2012: Twelve Months of Creative Canadian Women

  15. Whitney

    This was one very important MUST read for social media and connecting. Thank you so much. My profile included independent contractor and blogger. I’m gonna make this work for me now.
    Whitney recently posted..New Year~Fresh Start

  16. Charlotte

    Thank you so very much for this. I have been trying to figure out ways of branching out in the new year and getting my blog recognized in new and unconventional ways (not that Linked In is so unconventional, but you know what I mean). Anyway, this is really great advice. I didn’t realize that people are more inclined to click on a personal blog if it’s not identified as a blog/company website, so I updated my profile accordingly.

    Thanks for this; stopping in from SITS!
    Charlotte recently not to pick up a girl on NJ transit

  17. Carpool Goddess

    Great advice. Thank you!

  18. coffee in a cup

    thank you so much for the great tips! i’ve already made sure to costumize the website part so that my blog name appears 🙂
    coffee in a cup recently year’s eve the devonport way!

  19. Jen@whenpigsfly

    This is a helpful post. Revamping my LinkedIn profile is top on my list of things to do this month. It seems there are a lot of ways to leverage it.
    Jen@whenpigsfly recently posted..Time To Bypass The Resolution Highway

  20. Vicki M. Taylor

    I’m not a mommy blogger, I have quite an extensive LinkedIn presence, but you’ve given me some ideas on how to expand on opportunities I didn’t think of before. Cool!
    Vicki M. Taylor recently posted..I’m Over 50, Now What?

  21. Heather

    Great insight! I have not been able to figure this one out, but the info provided is a great way to get me started!
    I will definitely have to give LinkedIn another shot!
    Heather recently posted..How we live our days, is how we live our life.

    • Crystal

      Glad I could help! Keep me posted. I’m here if you have any questions. 🙂

  22. Stacie

    I’ve never thought of using Linked in to help my blog. Going to add this to my to do list. Thanks for sharing!
    Stacie recently posted..Real Talk – An Honest Look at 2012

  23. Anitra

    I’ve been on the fence about LinkedIn but these are awesome tips and might just put me over the edge.
    Anitra recently posted..Losing Big with Danny Cahill, The Biggest Loser EVER

  24. Cathy Yerges

    All great tips! One of my favorites is customizing the text for your blog link so it reads with your blog name instead of simply “blog”. I also tell clients to use all the Web links, even if you only have one site. The other two can be for a call to action, such as download a freebie or signup for a newsletter.
    Cathy Yerges recently posted..Lead Generation through LinkedIn

  25. Anna Hettick

    Very helpful! I signed up for a linkedin account when I started my blog but soon abandoned it because I didn’t much see the point. But after reading this list of tips I think I should give it another try. 🙂
    Anna Hettick recently posted..Personal Rant

  26. Melanie

    thank you for the tips! I’ve been on Linkedin for a while but was always hesitant to add my blog since most of my contacts are fellow employees.
    Melanie recently posted..Corned Beef & Cabbage

  27. The Lived Life

    Thank you! I am just starting out and was wondering if I should be on LinkedIn. Great information!
    The Lived Life recently posted..I Can’t Do This…

Add a Comment