Facebook used to be a walk in the park for marketers. It was simple to use, had only a few bells and whistles and gave you incredible reach. Today, it’s more like changing the diaper on a wiggly two-year-old. It takes a little work to get this social media platform to work in your favor. They are constantly changing and adding things and testing new ways of promoting old features. So chances are you’re not utilizing the full breadth of Facebook’s arsenal. What you’re really aiming for on Facebook is engagement. You want people to see, interact with and share your content. With that in mind, here are 4 Facebook features that can help you boost post engagement: Read more
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